Rolex isn’t on the Menu at McDonalds

Experience Matters

Rolex isn't on the Menu at McDonald's:

It won't be any time soon either; From real estate, legal counsel, marketing and yes, executive headshots -you get what you're willing to pay for. Are there Joe Schmos and Sally Shneezes out there offering alleged “headshots”? Yup. Are you willing to roll the dice on your professional branding and potentially close the door on future opportunities?

If you are willing to give up on:

• Authentic, unforced, confident & approachable expressions with images that match your unique persona,

• Being thrilled and eager to post your images (you finally felt photogenic),

• A fully guided and collaborative experience throughout,

• Feeling truly confident both professionally and personally,

• And the satisfaction of knowing you’ll be crafting your BEST first impression possible — then I suggest finding the cheapest option you can.

Heck, go for the gusto and have a stranger take your headshots in your kitchen, with an orange-tinted overhead lamp! You may get lucky and come away with a DMV/Passport quality first impression to showcase to the world.

The other option? Pony up. Harsh yet true; if you want quality it requires an investment. There is no way around it, whether you’re investing time, effort, ideas, money or a combination of these things —investment leads to value. I’m presuming that all of us in the professional world are reaching for goals.

That is the beauty of working with an actual headshot and branding photography expert like myself; I don’t just click the shutter button. Instead, I take the effort and time to listen and truly begin to understand who you are and where you’d like to end up. This process enables us to craft unique, premium, authentic images that both exude confidence and overflow with genuine approachability. Most of all, they are thoughtfully tailored and tell the story of you visually.

Having an executive level headshot photograph, or many across your branding media does more than wearing a Rolex —though it’s not entirely dissimilar. Like donning a luxury item, premium headshots and thus first impressions instantly up your branding and connect to your best clients. Behind every business purchase or consumer purchase is a person, and people buy from people they trust.

By showcasing yourself in the best light, with authentic, confident, headshots that feature genuine facial expressions —you’re showing off your value, exceptionalism and truly building trust with each viewer who sees your images. Does McDonald’s have a place in the world, YUP. JCPenney portraits too have a use, being great for a quick Holiday photo of the family.

For your entire company’s or personal professional branding though —is the dollar menu really where you want to look?

🔹 Thank you for reading my first official blog post in my series, “Experience Matters”

I hope you found this content informative, engaging and perhaps entertaining. Please explore my website for additional information on how I help folks, and how to start your professional branding journey!